John Legend and Gap Join (PRODUCT)REDTM to help eliminate AIDS in Africa with Exclusive (RED)ZONE Seating at Madison Square Garden
Grammy-Award winning artist and long-time (PRODUCT)RED supporter John Legend is
joining with Gap to create an exclusive (RED)ZONE seating section for his
August 13th,
2009 concert at Madison Square Garden in New York City. Beginning July 29th, every purchase at select Gap stores
in the New York tristate area will include a special access code enabling
shoppers to obtain one ticket in the reserved (RED)ZONE section for John
Legend's MSG show. Even better, with each (RED)ZONE ticket purchase, shoppers
will automatically receive a second ticket to the show free of charge.
Additionally, a select number of fans seated in the (RED)ZONE section will be
randomly selected to go backstage to personally meet Legend after the evening's
performance. Proceeds from the ticket sales in the (RED)ZONE will benefit
HIV/AIDS programs in Africa supported by the Global Fund.
"(PRODUCT)RED brings great artists and great brands together for a very
important cause, which is ending AIDS in Africa," said Legend. "I'm
proud to be partnering with Gap and (RED)TM on my upcoming Madison Square Garden
concert, because I know the money raised will go directly to help get medicine
to those who need it."
Tickets to this exclusive (RED)ZONE area are available by visiting
TicketMaster and entering the special access code as prompted - tickets
are $66.00 each and are subject to limited availability. Fans can log on to www.gap.com/johnlegend to
locate participating Gap stores in the New York tri-state area.
Gap is celebrating its collaboration with John Legend and the launch
of the new (PRODUCT)RED Artist Edition T-shirts by turning Gap store windows (RED)
nationwide from July 29 through August 12. Gap will also be opening a special
pop-up gallery adjacent to its Fifth Avenue flagship store in New York City
this Saturday, July 25th, Fifty percent of the profits all Gap (PRODUCT)RED Artist Edition T-Shirts benefit the
Global Fund to help eliminate AIDS in Africa.
